Tag Archives: Real Estate Arts branding

Reinventing Real Estate – Keystone Property Group launches new Website

The Keystone Property Group’s new website http://www.kpg.biz which is Phase I for their new brand expression is grounded in a few distinct ideas about how they see themselves, what they believe in and their value in the market.

Keystone Property Group's website by REA

Keystone Property Group's homepage

The Real Estate Arts creative team worked hard with Keystone’s leadership to get at some real ideas about the brand. Not just to look good and say all the “right” things but to clearly define a vision and point of view about themselves for themselves.

Keystone Property Group's Strategy Section by eal Estate Arts

Strategy Section

Reinvention and the idea of Reinventing Real Estate is a strong theme in the work we are doing. The bold typeface and distinctive language starts to point to the confidence in their abilities to get the hard work done and go beyond the expected.

Keystone Property Group's new website by REA

Reinvention Section

About Keystone Property Group  http://www.kpg.biz/index.html
Since 1991, Keystone has been reinventing real estate investment one opportunity at a time.

At the cutting edge of real estate investment and development. They acquire, develop, lease and manage commercial real estate properties, including office, flex and industrial spaces in major markets throughout the US. They operate private equity real estate funds and are responsible for overseeing the management, financing, securitization and disposition of all fund assets on behalf of investors.

Real Estate Arts is proud to partner with Keystone Property Group.

Sedona and Slate: Modern residences with a traditional style

SEDONA & SLATE brand elements created by Real Estate Arts

Inspired Advertising

What REA Produced: Branding, naming, verbal brand, collateral

About the property: In this particular case, REA was chosen by one of the smartest and most dynamic developers from the Washington, D.C. area: the JBG Companies. They have a long history of delivering superior projects in the office, residential, hotel and retail development, such as 300 New Jersey Ave in D.C.; Central Place in Arlington; and the Department of Transportation in D.C.

Recently, JBG broke ground on a two-building residential project along Clarendon Boulevard in Rosslyn, VA. Formerly called Rosslyn Commons, the development’s name has been changed to Sedona and Slate and will consist of two 14- and 12-story towers that will bring over 450 residential units to the area.  Twenty-five townhouses will also be built as part of the project once construction is completed on the towers.

JBG has not said what the mix of units will be between rental apartments and condos. In past months, the firm has indicated that it is leaning toward rentals, but that one of the two towers might ultimately deliver as condos — market conditions permitting. The project will include a rooftop pool and fitness center, and there will be a plaza between the towers. The residences are expected to be complete in 2012.

SEDONA & SLATE brand elements created by Real Estate Arts

The brand essense at work

How REA approached the design process: Following a competitive pitch, REA was asked to develop a strategic approach to marketing communication. The integrated campaign included the naming and brand development for the residential buildings.  REA’s aim was to articulate the overall quality of ‘Modern Living’.  The inspiration for the name Sedona and Slate stemmed from the exterior architecture of the residences.

SEDONA & SLATE website created by Real Estate Arts for JBG Companies

Website and registration page

SEDONA & SLATE Advertising created by Real Estate Arts

Inspired Advertising

Real Estate Arts and JBG team up for Sedona and Slate

Inspired Advertising

REA APPROVED!

We’re excited for a new project we’ve jumped into – The act of “REA-APPROVING” the best works of art & design on the street, in the city, and throughout the whole world … by placing our nicely-designed blue sticker near the work and snapping a photo.  We have set up another blog to document our REA APPROVED adventures.  You can check it out here.

In the meantime, keep your eyes peeled for interesting sites you might want to add to our list.  Let us know, and we’ll send a sticker and a photographer out there to capture it.

Real Estate Branding Agency Real Estate Arts launches REA APPROVED to help showcase creative inspiration we unearth during our travels

Real Estate Arts launches REA APPROVED to help showcase creative inspiration we unearth during our travels