Tag Archives: Brand by Real Estate Arts

Reinventing Real Estate – Keystone Property Group launches new Website

The Keystone Property Group’s new website http://www.kpg.biz which is Phase I for their new brand expression is grounded in a few distinct ideas about how they see themselves, what they believe in and their value in the market.

Keystone Property Group's website by REA

Keystone Property Group's homepage

The Real Estate Arts creative team worked hard with Keystone’s leadership to get at some real ideas about the brand. Not just to look good and say all the “right” things but to clearly define a vision and point of view about themselves for themselves.

Keystone Property Group's Strategy Section by eal Estate Arts

Strategy Section

Reinvention and the idea of Reinventing Real Estate is a strong theme in the work we are doing. The bold typeface and distinctive language starts to point to the confidence in their abilities to get the hard work done and go beyond the expected.

Keystone Property Group's new website by REA

Reinvention Section

About Keystone Property Group  http://www.kpg.biz/index.html
Since 1991, Keystone has been reinventing real estate investment one opportunity at a time.

At the cutting edge of real estate investment and development. They acquire, develop, lease and manage commercial real estate properties, including office, flex and industrial spaces in major markets throughout the US. They operate private equity real estate funds and are responsible for overseeing the management, financing, securitization and disposition of all fund assets on behalf of investors.

Real Estate Arts is proud to partner with Keystone Property Group.

350 Madison: Dramatic and Inspiring

350 Madison Ave Advertising campaign by REA

350 Madison Advertising campaign

Kensico Properties

What REA Produced: Brand Identity, advertising strategy,  renderings, direct mail, branded specialty items,  website, SEO, E-blast campaign, photography & construction bridge signage

About the Property:

A Dramatic Arrival. A Source of Inspiration. A Powerful Presence.
Entering the main lobby of the newly re-envisioned, revamped 350 Madison Avenue, visitors may expect to experience a powerful, unanticipated vision. The newly completed 30’ high waterfall feature will adds a visual element to the space that immediately captures attention and imposes a striking, memorable experience, while simultaneously comforting the senses with sound and motion. With morning light cascading through the ceiling, and the new aluminum cladding on the facade, the completed renovations allow 350 Madison to re-emerge as a modern, shimmering address with true architectural and experiential distinction.

The UN Headquarters, the Chanin Building, the New York Public Library, Rockefeller Center, Times Square and Radio City Music Hall are among the neighborhood’s paramount attractions.  You’ll also come across some of the world’s finest hotels, including the Waldorf-Astoria and The Roosevelt.  High-end retail such as Saks Fifth Avenue and Brooks Brothers are located nearby.

Real Estate Arts 350 Madison Avenue

Real Estate Arts 350 Madison Avenue

Sabre Real Estate: Beyond Real Estate

Sabre Real Estate Brand Element by Real Estate Arts

Sabre's stunning brand element

Real Estate Arts and Sabre Real Estate unveil brand
New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Sabre Real Estate Brand Identity by Real Estate Arts

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity -  by Real Estate Arts

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Sabre Real Estate's new website created by REA

Stunning home page

Sabre Real Estate new website designed by REA

Home page

Sabre Real Estate Website conatct page by REA

Contact Page

Sabre Real Estate Twitter Page - Brand by REA

Sabre Twitter Page