What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral
About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation. SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management. SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve. While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.
How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.