REA recently completed a barricade for 693 Fifth Avenue, located in the heart of New York City’s busiest retail avenue. This is one of multiple projects REA is working on for Thor Equities, a leader in urban real estate development with a focus on retail and mixed-use buildings.
693 Fifth Avenue is comprised of seven floors of retail and two floors of office space, totaling 44,500 square feet. The building is currently getting a “facelift” with a modernized facade.
The purpose of the 3-story barricade was to grab attention and help Thor find a perfect retail partner for the space. REA Creative Director Irasema explained that the creative process involved developing a design that was unique compared to most retail barricades — so the design team chose bold text and an eye-catching image. An emphasis on luxury fashion was also part of the equation, to convey the elegance of Fifth Avenue retail. REA sets a standard in selling retail space by capitalizing on this luxury retail aspect and pushing a bolder look.
The area welcomes up to 11,000 daily pedestrians to pass the 50 feet of frontage. Visit the 693 Fifth Avenue website for more information.