A Good Business Thanks To Bad Beetles

ImagePhoto: The New York Times

What’s the latest way to recycle trees? Repurpose them as Apple accessories. That’s what Montana property owner Larry Lipson did when 22,000 of his trees became ravaged by mountain pine beetles (MPB). The bug epidemic affected much of his 37,000 acres, but Larry didn’t respond the same way his neighbors did. Instead of burning the wood or turning it into sawdust and mulch, he followed his entrepreneurial spirit and created Bad Beetle – a line of wood products for Apple computers, tablets and phones.

The gadget accessories target eco-conscious consumers and feature a unique blue stain that develops from a fungus left by the beetle. While naturally beautiful, Bad Beetle products are also intended to raise awareness about MPB infestations.

Larry’s story teaches us how it’s possible – and sometimes profitable – to adapt to environmental crises beyond our control. Since his bug problem began, his number of contaminated trees has been resolved, and his company sales continue to grow.

Image
Image
Image

– Daejin Youn, Graphic Designer, and Francisca Ovalle, Copywriter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s