Buildings As Canvases

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Buildings in NYC used to be covered with hand-painted ads (just look up and you’ll see their remnants, known as “ghost signs“). A labor-intensive process, these works date back to the 1800s, but disappeared in the 1980s when computer and vinyl printing became the norm. Recently, however, the artistic style of marketing has made a comeback. For instance, last summer 315 Park Avenue South’s wall facing 23rd Street was used to advertise the film “Batman” with a 150-foot-mural. For a look into this type of art, and the people who create them, watch this short documentary “Up There.”

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– Barbra Tolentino, Graphic Designer

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