Heineken Uses Digital Marketing To ‘Crack The Case’

There’s a new online game out called ‘Crack the Case.’ It launched two weeks ago as part of Heineken’s multi-platform campaign to promote the upcoming James Bond film Skyfall. Created by Wieden + Kennedy Amsterdam, the digital element proves to be more interactive than most by incorporating webcam photos of the player into scenes of the film-shot challenge. Naturally, the plot is simple: help the new Bond girl solve a puzzle in order to defeat the bad guys while traveling by train through the Siberian tundra. But what enhances the storyline is that you get to see yourself throughout the virtual voyage. In turn, you become more engaged and ultimately more invested because the user experience is personalized. Subtle but effective, the tactic inches consumers one step closer towards checking out the full-length film that doesn’t feature their face.

Below are some screen shots of the user experience.

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– Ashley Lee, Graphic Designer

 

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