A Highlight on Fifth Avenue

REA recently completed a barricade for 693 Fifth Avenue, located in the heart of New York City’s busiest retail avenue.  This is one of multiple projects REA is working on for Thor Equities, a leader in urban real estate development with a focus on retail and mixed-use buildings.

693 Fifth Avenue is comprised of seven floors of retail and two floors of office space, totaling 44,500 square feet.  The building is currently getting a “facelift” with a modernized facade.

The purpose of the 3-story barricade was to grab attention and help Thor find a perfect retail partner for the space.  REA Creative Director Irasema explained that the creative process involved developing a design that was unique compared to most retail barricades — so the design team chose bold text and an eye-catching image.  An emphasis on luxury fashion was also part of the equation, to convey the elegance of Fifth Avenue retail.  REA sets a standard in selling retail space by capitalizing on this luxury retail aspect and pushing a bolder look.

The area welcomes up to 11,000 daily pedestrians to pass the 50 feet of frontage. Visit the 693 Fifth Avenue website for more information.

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