What REA Produced: Brand Identity, advertising strategy, renderings, direct mail, branded specialty items, website, SEO, E-blast campaign, photography & construction bridge signage
About the Property:
A Dramatic Arrival. A Source of Inspiration. A Powerful Presence.
Entering the main lobby of the newly re-envisioned, revamped 350 Madison Avenue, visitors may expect to experience a powerful, unanticipated vision. The newly completed 30’ high waterfall feature will adds a visual element to the space that immediately captures attention and imposes a striking, memorable experience, while simultaneously comforting the senses with sound and motion. With morning light cascading through the ceiling, and the new aluminum cladding on the facade, the completed renovations allow 350 Madison to re-emerge as a modern, shimmering address with true architectural and experiential distinction.
The UN Headquarters, the Chanin Building, the New York Public Library, Rockefeller Center, Times Square and Radio City Music Hall are among the neighborhood’s paramount attractions. You’ll also come across some of the world’s finest hotels, including the Waldorf-Astoria and The Roosevelt. High-end retail such as Saks Fifth Avenue and Brooks Brothers are located nearby.