Tag Archives: web design

FAO Schwarz

About the location: Central Park, Fifth Avenue Fashion, spectacular art, thriving culture, endless shopping, unbelievable dining and lively nightlife – this is Pure New York City. Amid the whirl of excitement you will find the GM Building, and located at its base the legendary FAO Schwarz store, a timeless beloved destination loved by adults and children alike.  

How REA approached the design & video process: Our challenge was to create a customizable campaign that targeted individual world-class retailers, giving them the ability to envision their brands in the space. While touring the location, we noticed how the FAO Schwarz building exterior mimicked a showcase from the outside—like something you might find in a fine jewelry store. We also discovered that the location was truly unparalleled and a brand would be showcased here like no other. Thus the idea of “the perfect showcase” was born.

350 Madison: Dramatic and Inspiring

350 Madison Ave Advertising campaign by REA

350 Madison Advertising campaign

Kensico Properties

What REA Produced: Brand Identity, advertising strategy,  renderings, direct mail, branded specialty items,  website, SEO, E-blast campaign, photography & construction bridge signage

About the Property:

A Dramatic Arrival. A Source of Inspiration. A Powerful Presence.
Entering the main lobby of the newly re-envisioned, revamped 350 Madison Avenue, visitors may expect to experience a powerful, unanticipated vision. The newly completed 30’ high waterfall feature will adds a visual element to the space that immediately captures attention and imposes a striking, memorable experience, while simultaneously comforting the senses with sound and motion. With morning light cascading through the ceiling, and the new aluminum cladding on the facade, the completed renovations allow 350 Madison to re-emerge as a modern, shimmering address with true architectural and experiential distinction.

The UN Headquarters, the Chanin Building, the New York Public Library, Rockefeller Center, Times Square and Radio City Music Hall are among the neighborhood’s paramount attractions.  You’ll also come across some of the world’s finest hotels, including the Waldorf-Astoria and The Roosevelt.  High-end retail such as Saks Fifth Avenue and Brooks Brothers are located nearby.

Real Estate Arts 350 Madison Avenue

Real Estate Arts 350 Madison Avenue

Sedona and Slate: Modern residences with a traditional style

SEDONA & SLATE brand elements created by Real Estate Arts

Inspired Advertising

What REA Produced: Branding, naming, verbal brand, collateral

About the property: In this particular case, REA was chosen by one of the smartest and most dynamic developers from the Washington, D.C. area: the JBG Companies. They have a long history of delivering superior projects in the office, residential, hotel and retail development, such as 300 New Jersey Ave in D.C.; Central Place in Arlington; and the Department of Transportation in D.C.

Recently, JBG broke ground on a two-building residential project along Clarendon Boulevard in Rosslyn, VA. Formerly called Rosslyn Commons, the development’s name has been changed to Sedona and Slate and will consist of two 14- and 12-story towers that will bring over 450 residential units to the area.  Twenty-five townhouses will also be built as part of the project once construction is completed on the towers.

JBG has not said what the mix of units will be between rental apartments and condos. In past months, the firm has indicated that it is leaning toward rentals, but that one of the two towers might ultimately deliver as condos — market conditions permitting. The project will include a rooftop pool and fitness center, and there will be a plaza between the towers. The residences are expected to be complete in 2012.

SEDONA & SLATE brand elements created by Real Estate Arts

The brand essense at work

How REA approached the design process: Following a competitive pitch, REA was asked to develop a strategic approach to marketing communication. The integrated campaign included the naming and brand development for the residential buildings.  REA’s aim was to articulate the overall quality of ‘Modern Living’.  The inspiration for the name Sedona and Slate stemmed from the exterior architecture of the residences.

SEDONA & SLATE website created by Real Estate Arts for JBG Companies

Website and registration page

SEDONA & SLATE Advertising created by Real Estate Arts

Inspired Advertising

Real Estate Arts and JBG team up for Sedona and Slate

Inspired Advertising

Sabre Real Estate: Beyond Real Estate

Sabre Real Estate Brand Element by Real Estate Arts

Sabre's stunning brand element

Real Estate Arts and Sabre Real Estate unveil brand
New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Sabre Real Estate Brand Identity by Real Estate Arts

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity -  by Real Estate Arts

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Sabre Real Estate's new website created by REA

Stunning home page

Sabre Real Estate new website designed by REA

Home page

Sabre Real Estate Website conatct page by REA

Contact Page

Sabre Real Estate Twitter Page - Brand by REA

Sabre Twitter Page