Tag Archives: Visual Arts

Gerhard Richter

Gerhard Richter is considered one of the 21st century’s modern masters of painting.  He is talented in technical skills, as seen in his photo-realist portraits, but in his later years has worked mainly in abstraction.  Either way, his work seems to drift out of the subconscious, as his soft, blurred painting technique evokes a beautiful dreamlike quality.

Woman Descending the Staircase, 1965

Betty, 1988

Betty, 1977

One of Richter’s specialties was portraits.  The two above are of his daughter, Betty.

Richter used this type of “Atlas,” or plan, before painting.  Working straight from photographs, he would collect and place them together on sheets as source material for his paintings.

Self Portrait, 1996

Seascape, 1975

Richter also painted landscapes — clouds, seas, forests, meadows.  Unlike traditional landscape paintings, Richter’s border on the abstract.  Visually they seem to be the bridge between his photo-realist works and his more removed, abstract paintings.

Seascape, 1969

 

Untitled (Green), 1971

Abstract Painting, 1977

Untitled

In his later years, Richter — who had always worked closely with photographs — began to use them directly in his work.  Instead of painting from them, he began painting on them.  They are a collision of two forces — the real and the abstract of pure color.

Abstract Painting, 1995

Inspiration and Advice from Sol LeWitt

Detailed, painstaking, strangely liberating.  These terms have often been used to describe Sol LeWitt’s large drawings and paintings that span entire walls in some of the most well-known museums in the world.  LeWitt came up with the concept behind the work, then employed hundreds of working artists, art students and art historians to execute them–allowing his works to be subject to new and unexpected changes throughout the process.

In this way, “each instantiation, each iteration, is a new interpretation, as is a new performance of a musical score” (Dia: Beacon, Riggio Galleries).

A New York Times article written after LeWitt’s death stated, “…Mr. LeWitt gently reminded everybody that architects are called artists — good architects, anyway — even though they don’t lay their own bricks, just as composers write music that other people play but are still musical artists. Mr. LeWitt, by his methods, permitted other people to participate in the creative process, to become artists themselves.”

LeWitt offers a refreshing approach to art, especially in some of his personal writing.  In a letter to fellow artist Eva Hesse, LeWitt wrote: “Stop it and just DO.  Try and tickle something inside you, your ‘weird humor.’ You belong in the most secret part of you. Don’t worry about cool, make your own uncool… You are not responsible for the world — you are only responsible for your work, so do it. And don’t think that your work has to conform to any idea or flavor. It can be anything you want it to be.”

LeWitt started out as a graphic designer for the architect I.M. Pei, and later drew on this background to form his signature solid-colored, flat painting and drawing style.  Many of his earlier works were devoid of colors; later he switched to adding more colors and curves to his pieces in the 1980’s.  People questioned why the stark conceptualist suddenly switched, and he responded, “Why not?”

“A life in art is an unimaginable and unpredictable experience” (Sol LeWitt).

REA APPROVED! Excursion

Today our staff was sent out in pairs to discover the things we normally ignore during our hectic New York City lives.  The city is filled with wonders large and small that we miss on our rushed way to work.  This was a chance for us to walk aimlessly to search for the beautiful things the city has to offer–focusing on design, architecture, and street art.

The staff brought back a lot of photos in a mere hour’s time, so we’ll post them bit by bit.  Check out our REA APPROVED blog for Part I.

Do you have any suggestions of places in the city where we can find some inspirational street art work?

FAO Schwarz

About the location: Central Park, Fifth Avenue Fashion, spectacular art, thriving culture, endless shopping, unbelievable dining and lively nightlife – this is Pure New York City. Amid the whirl of excitement you will find the GM Building, and located at its base the legendary FAO Schwarz store, a timeless beloved destination loved by adults and children alike.  

How REA approached the design & video process: Our challenge was to create a customizable campaign that targeted individual world-class retailers, giving them the ability to envision their brands in the space. While touring the location, we noticed how the FAO Schwarz building exterior mimicked a showcase from the outside—like something you might find in a fine jewelry store. We also discovered that the location was truly unparalleled and a brand would be showcased here like no other. Thus the idea of “the perfect showcase” was born.

REA is proud to have played a part in the “Biggest Office Property Sale in NJ State History” Newport Tower

We believe behind every great project is a great team. So, we are thrilled to have played our part in the success of CBRE and owner Brookfield Properties selling of Newport Tower in Jersey City for a record $377.5 million, the biggest price tag NJ has ever seen for an office property.

While REA has grown into many areas of design and branding over the past decade, one of the lines of business it continues to be passionate about is it’s Investment Sales business. For close to 15 years we have been setting the high water mark on the key marketing tool for selling large real estate assets the Offering Memorandum. While REA’s competitors service this same market, we promise and deliver on a non – standard, non template driven product that exemplifies smart modern design.

Newport Office Tower Offering Memorandum cover by Real Estate Arts

Newport Tower Cover

“We are constantly looking at inspiration from every corner of the design world”

Real Estate Arts Offering Memorandum design Newport Tower

Interior pages

Offering Memorandum Design by Real Estate Arts

Interior Spread

We cherish our long-standing relationships in the Investment Sales community and congratulate CBRE and Brookfield for this breakthrough accomplishment.

Be on the lookout for REA’s new  IPAD product that will roll out in 2012.

Check out the story on NJ.com

Reinventing Real Estate – Keystone Property Group launches new Website

The Keystone Property Group’s new website http://www.kpg.biz which is Phase I for their new brand expression is grounded in a few distinct ideas about how they see themselves, what they believe in and their value in the market.

Keystone Property Group's website by REA

Keystone Property Group's homepage

The Real Estate Arts creative team worked hard with Keystone’s leadership to get at some real ideas about the brand. Not just to look good and say all the “right” things but to clearly define a vision and point of view about themselves for themselves.

Keystone Property Group's Strategy Section by eal Estate Arts

Strategy Section

Reinvention and the idea of Reinventing Real Estate is a strong theme in the work we are doing. The bold typeface and distinctive language starts to point to the confidence in their abilities to get the hard work done and go beyond the expected.

Keystone Property Group's new website by REA

Reinvention Section

About Keystone Property Group  http://www.kpg.biz/index.html
Since 1991, Keystone has been reinventing real estate investment one opportunity at a time.

At the cutting edge of real estate investment and development. They acquire, develop, lease and manage commercial real estate properties, including office, flex and industrial spaces in major markets throughout the US. They operate private equity real estate funds and are responsible for overseeing the management, financing, securitization and disposition of all fund assets on behalf of investors.

Real Estate Arts is proud to partner with Keystone Property Group.

REA APPROVED!

We’re excited for a new project we’ve jumped into – The act of “REA-APPROVING” the best works of art & design on the street, in the city, and throughout the whole world … by placing our nicely-designed blue sticker near the work and snapping a photo.  We have set up another blog to document our REA APPROVED adventures.  You can check it out here.

In the meantime, keep your eyes peeled for interesting sites you might want to add to our list.  Let us know, and we’ll send a sticker and a photographer out there to capture it.

Real Estate Branding Agency Real Estate Arts launches REA APPROVED to help showcase creative inspiration we unearth during our travels

Real Estate Arts launches REA APPROVED to help showcase creative inspiration we unearth during our travels

Artists Stick Together, NYC-style

New York City is the zenith for creatives, the mecca of art and design.  It’s also one of the most difficult places to “make it.”  So those poor, struggling soon-to-be-Brooklynites who wash up on its shores looking for creative nourishment to feed their inspiration-starving souls have to find ways to stick together and create together.

There are myriads of artist coalitions in the city.  Some of these initiatives are open to non-artists too—they offer classes, throw parties, and work to get the public involved in the growth of the arts community.

1). 3rd Ward: “An incubator for innovation and possibility.” Do you miss being in art school? More of a club than anything, 3rd Ward encourages the integration of art and social life — but it’s not exclusive either.  Join in on Drink ‘n Draw life-modeling sessions or attend one of their spectacularly-themed, laid-back parties, which sometimes involve swimming pools.  Located on Morgan Ave in Brooklyn, 3rd Ward offers various facilities including a wood and metal shop, photography studios, a jewelry studio and a media lab with design/editing software.  But of course, like a real club (or art school), it costs money to be a member.

2). Kickstarter: All you really need is a good idea and a convincing argument outlined in a brief video. Set a goal of how much money you need for the project, then watch people donate to your cause.

3). Brooklyn Waterfront Artists’ Coalition: BWAC, aka “Bee-whack”, has been around since 1978 to assist artists in achieving their goals and also in making art more accessible to the public.  They have nearly 400 members and plenty of exhibitions throughout the year.

4). Industry City: Located between Gowanus Expressway and the New York Harbor, this factory and warehouse-complex has become the home to many young artists in need of studio space and cheap rent.  Once a bustling home to manufacturing industries, this “city within a city” is now nearly empty save for the Virginia Dare syrup factory, the last remaining tenant.  We have all heard the stories of Soho and DUMBO, once-empty places to which artists flocked, but which grew into hipster colonies and finally into gentrified, retail-attracting hotspots of NYC real estate.  It’s hard to say whether this will be Industry City’s inevitable fate… but for now, it’s a Sunset Park ghost town — safe for artists to live and work.