Tag Archives: retail

REA APPROVED! Excursion

Today our staff was sent out in pairs to discover the things we normally ignore during our hectic New York City lives.  The city is filled with wonders large and small that we miss on our rushed way to work.  This was a chance for us to walk aimlessly to search for the beautiful things the city has to offer–focusing on design, architecture, and street art.

The staff brought back a lot of photos in a mere hour’s time, so we’ll post them bit by bit.  Check out our REA APPROVED blog for Part I.

Do you have any suggestions of places in the city where we can find some inspirational street art work?

FAO Schwarz

About the location: Central Park, Fifth Avenue Fashion, spectacular art, thriving culture, endless shopping, unbelievable dining and lively nightlife – this is Pure New York City. Amid the whirl of excitement you will find the GM Building, and located at its base the legendary FAO Schwarz store, a timeless beloved destination loved by adults and children alike.  

How REA approached the design & video process: Our challenge was to create a customizable campaign that targeted individual world-class retailers, giving them the ability to envision their brands in the space. While touring the location, we noticed how the FAO Schwarz building exterior mimicked a showcase from the outside—like something you might find in a fine jewelry store. We also discovered that the location was truly unparalleled and a brand would be showcased here like no other. Thus the idea of “the perfect showcase” was born.

Milford Hotel

What REA produced: Video, website, email campaign.

About the retail location:  The Milford retail provides two retail spaces that can be divided – the first with three levels on 44th St; the second with the ground floor on 45th Street.  Every year, $4.9B is spent in Times Square – nearly half of which is retail spending.  This is no surprise, seeing as shoppers and tourists flock to Times Square as the ideal location to find the biggest and the best stores in New York City.

51K people pass by the Milford every day.  The Milford is located in the heart of the Theater District, near restaurant row and the Port Authority Bus Terminal, surrounded by NYC gems like Madison Square Garden, MoMA, Carnegie Hall, the Garment District, and Central Park.

The 1,300-room Milford Hotel itself was once the largest hotel in NYC when it opened in 1928, and remains one of the biggest and most well-known in the city today.

How REA approached the design & video process:  Our design process began simply by standing on the shoulders of the Hotel’s new brand identity.  We then came up with the idea of having each floor convey a different NYC neighborhood.  We infused this youthful and curious energy into the website design and short film we produced.

589 Fifth Avenue

What REA produced: Branding, video, brochure and packaging.

About the retail location: 589 Fifth Avenue is located on the premier southeast corner of Fifth Ave and 48th St. Fifth Avenue is the most prominent stage for retail in New York City – with several hundred thousand shoppers and tourists buying and browsing on a daily basis.

The sheer amount of foot traffic that Fifth Avenue attracts provides countless opportunities for potential customers to see and experience this location.  Fifth Ave is already the stage for the biggest names in retail, including Saks Fifth Avenue, Abercrombie & Fitch, H&M, Aldo, Urban Outfitters, etc.  This is a chance to build a must-see store that is more than just retail—it’s a destination on the world’s most desired avenue.

How REA approached the design & video process: Our approach was a combination of two strong ideas. The first was to encompass the power of Fifth Avenue and its worldwide appeal, which we expressed by “putting you brand center stage.”  The second was to introduce “TH!NK” and challenge potential tenants to consider all the location manifests and provides. The result was a fast-paced, heart-pounding journey into the power of 589 Fifth Avenue.

The World Financial Center: Retail Revolutionaries

Cover detail of World Financial Center Brochure by Real Estate Arts

Foil Stamping and Deboss of the Retail @ The World Financial Center brochure by Real Estate Arts

Real Estate Arts creates Brochure for the World Financail Center Retail

Detail Shot of The Retail @ World Financial Center Brochure by Real Estate Arts

What REA produced: The idea & strategy for the brand, identity, brochure, renderings, website.

About the property: The World Financial Center is one of New York City’s premier locations for office space, situated within four granite and glass towers designed by Cesar Pelli.  With breathtaking views of the Hudson River waterfront, the WFC boasts a 10-story Winter Garden, shops and restaurants, and venues to host art exhibits and musical performances.  WFC’s vision for 2013 includes a new retail streetscape along West Street, 40 local and international retailers, and 6 restaurants with waterfront access.

How REA approached the design process:

REA Director of Design Irasema Rivera called her very first project at REA “a progressive challenge” — in the most positive of terms.  The WFC’s design process — from the initial look and feel to the printed piece — took the creative team about 2 months to complete.  Under Rivera’s guidance, they created a vision that would highlight the three major qualities of this new development: the high-end curated retail, excellent accessibility, and rebirth of this post 9/11 neighborhood.

World Financial Center Brochure by Real Estate Arts NYC

World Financial Center Brochure by Real Estate Arts NYC

World Financial Center Brochure by Real Estate Arts NYC

WFC 24/7 neighborhood spread by Real Estate Arts

Irasema: The retail was envisioned to be high-end, a completely new retail experience for the consumer, different from how they may be experiencing it today.  So we went for a look that would bring in that sense of fashionable, luxurious retail throughout the design.  The second piece was the accessibility–that the WFC would be extremely easy to get to due to the addition of the West Street entrance, as well as the new Fulton Street Transit hub.

Last but not least, there was the neighborhood–an area that was blooming again in the decade following 9/11.  A project like WFC was proof that businesses as well as residents were committed to bringing the neighborhood back, and expanding upon it.  So we focused on images and phrases that would really highlight what the WFC had to offer throughout the day and also at night… from beautiful scenery and a great neighborhood for business, to the dazzling nightlife of clubs and restaurants.

World Financial Center Brochure by Real Estate Arts NYC

Custom Envelope for World Financial Center Brochure

The inspiration for the logo came, in part, from the idea that the WFC was painting a new vision for itself — one that included a curated, considered experience — similar to something one would experience in an art gallery. Since WFC is near the water, I thought that the brush strokes of a watercolor painting would work for the logo. I did an initial set of drawings on tracing paper using a wide marker. After about the third one, I knew we had it … but we did another 20-30 just to be certain. Once selected, we scanned the drawing and then converted it to vector outline artwork in Illustrator.

The World Financial Center: REA Design Process

REA Director of Design Irasema Rivera called her very first project at REA “a progressive challenge” — in the most positive of terms.  The World Financial Center’s design process — from the initial look and feel to the printed piece — took the creative team about 2 months to complete.  Under Rivera’s guidance, they created a vision that would highlight the three major qualities of this new development: the high-end retail, excellent accessibility, and regrowth of this post 9/11 neighborhood.

Irasema: The retail was envisioned to be high-end, a completely new retail experience for the consumer, different from how they may be experiencing it today.  So we went for a look that would bring in that sense of fashionable, luxurious retail throughout the design.  The second piece was the accessibility–that the WFC would be extremely easy to get to due to the addition of the West Street entrance, as well as the new Fulton Street Transit hub.

Last but not least, there was the neighborhood–an area that was blooming again in the decade following 9/11.  A project like WFC was proof that businesses as well as residents were committed to bringing the neighborhood back, and expanding upon it.  So we focused on images and phrases that would really highlight what the WFC had to offer throughout the day and also at night… from beautiful scenery and a great neighborhood for business, to the dazzling nightlife of clubs and restaurants.

The inspiration for the logo came, in part, from the idea that the WFC was painting a new vision for itself — one that included a curated, considered experience — similar to something one would experience in an art gallery. Since the World Financial Center is near the water, I thought that the brush strokes of a water color painting would work for the logo. I did an initial set of drawings on tracing paper using a wide marker. After about the third one, I knew we had it … but we did another 20-30 just to be certain. Once selected, we scanned the drawing and then converted it to vector outline artwork in Illustrator.

The Retail at 353 West 14th Street “The Gateway to the Meatpacking District”

Real Estate Arts and Aurora Capital team up to market this "Gateway to Meat Packing" Retail Hotspot

Real Estate Arts launches campaign to promote 353 W 14th Street Retail for Aurora Capital

We just completed a project for 353 W. 14th Street, located at the heart of the Meatpacking District.  We created the above identity and a banner that was placed over the store front.  An advertising campaign was also placed in  Hamptons magazine, and you can visit the full 353 W. 14th St website here.

Real Estate Arts designs marketing campaign for Aurora Capital, Jared Epstein for 353 West 14th Street NYCReal Estate Arts launches digital campaign for 353 West 14th Street in Meatpacking – Website Home Page
Advertising for 353 W 14th Street by REA

Advertising for 353 W 14th Street by REA

Hamptons Magazine Advertising for 353 W 14th By Real Estate Arts

Hamptons Magazine Ad

 

 

Real Estate Arts designs dynamic retail leasing signage as seen here fo

Real Estate Arts designs dynamic retail leasing signage as seen here for 353 W 14th Street in Meat Packing

Real Estate Arts designs dynamic retail leasing signage as seen here fo

Real Estate Arts designs dynamic retail leasing signage to announce the available space at the Gateway to the Meatpacking District NYC

Real Estate Arts designs complete integrated campaign including website to promote 353 W 14th Street Retail

Real Estate Arts designs complete integrated campaign including website to promote 353 W 14th Street Retail NYC

353 W. 14th is located just blocks away from well-known restaurants such as Pastis, Google’s NYC Headquarters, Apple, and high-fashion retail such as Alexander McQueen.  Walk west on 14th Street towards the water, and you’ll hit the High Line. Find more photographs below of the lively surrounding area.

Real Estate Arts designs complete integrated campaign including website to promote 353 W 14th Street Retail

Real Estate Arts brings 353 West 14th Street Retail to the masses with this dynamic website