Tag Archives: REAL ESTATE MARKETING

REA is proud to have played a part in the “Biggest Office Property Sale in NJ State History” Newport Tower

We believe behind every great project is a great team. So, we are thrilled to have played our part in the success of CBRE and owner Brookfield Properties selling of Newport Tower in Jersey City for a record $377.5 million, the biggest price tag NJ has ever seen for an office property.

While REA has grown into many areas of design and branding over the past decade, one of the lines of business it continues to be passionate about is it’s Investment Sales business. For close to 15 years we have been setting the high water mark on the key marketing tool for selling large real estate assets the Offering Memorandum. While REA’s competitors service this same market, we promise and deliver on a non – standard, non template driven product that exemplifies smart modern design.

Newport Office Tower Offering Memorandum cover by Real Estate Arts

Newport Tower Cover

“We are constantly looking at inspiration from every corner of the design world”

Real Estate Arts Offering Memorandum design Newport Tower

Interior pages

Offering Memorandum Design by Real Estate Arts

Interior Spread

We cherish our long-standing relationships in the Investment Sales community and congratulate CBRE and Brookfield for this breakthrough accomplishment.

Be on the lookout for REA’s new  IPAD product that will roll out in 2012.

Check out the story on NJ.com

Real Estate Arts HAS AN APP FOR THAT!

Here is a press release REA recently sent out, about a new online application we’re developing for the iPad.  What do you think?

Real Estate Arts showcases offering memorandum on the Ipad

taking the "OM" digital

New York, NY, November 4, 2011 — Real Estate Arts Inc, a leading real estate-focused branding and marketing agency based in New York, announced today its commitment to revolutionizing the way commercial property asset and investment sales are marketed.

Real Estate Arts (REA) is well known in the commercial real estate investment sales community for transforming the standard Offering Memorandum package from one of a simple pictorial word document to a fully-branded and highly-designed showcase marketing tool. REA’s work has won numerous awards for its innovative design, but more importantly has helped brokers and owners of the most prestigious properties command the highest prices per square foot in many markets across the US.

REA President Michael Goodgold said, “As the investment sales market comes back, many of our clients are again looking to us to improve the sales and marketing process. The introduction of tablets and especially the iPAD has given marketers like us a real reason to get excited.”

Technology takes the lead in REA’s innovative marketing approach, which allows potential acquirers to experience the property’s assets through the use of an online application.  The tablet opens up new possibilities for the disposition process, blending different types of technology, ranging from video and mapping to interactive informational graphics.  Unlike the foregone era, in which prospective buyers learned about properties only through static printed pages, the tablet provides a dynamic experience, with information that can be constantly updated.  Furthermore, it organizes all property information in one place, so buyers don’t have to jump from various sources—print brochures, websites, or booklets to accomplish their goals.

For the past 15 years, Real Estate Arts has helped owners and their brokers sell some of the most prestigious properties around the world—from luxury hotels and resorts to Class A Office towers and multifamily properties.  Goodgold added that REA continues to work with some of the smartest technology minds that have helped develop name brand applications that most people experience daily.

“From a user standpoint our focus is squarely on the experience of the acquisition professional,” he said.  “Those men and women are constantly looking at deals and want a tool where they can manage the entire process from one easy place.”

Sabre Real Estate: Beyond Real Estate

Sabre Real Estate Brand Element by Real Estate Arts

Sabre's stunning brand element

Real Estate Arts and Sabre Real Estate unveil brand
New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Sabre Real Estate Brand Identity by Real Estate Arts

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity -  by Real Estate Arts

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Sabre Real Estate's new website created by REA

Stunning home page

Sabre Real Estate new website designed by REA

Home page

Sabre Real Estate Website conatct page by REA

Contact Page

Sabre Real Estate Twitter Page - Brand by REA

Sabre Twitter Page

New Photography of Selected Work

Take a few seconds to scroll down and view some new photos of our best work. You won’t be disappointed… We saved the best for last.

Bank of America Plaza – Eastdil Secured hires Real Estate Arts to produce a top shelf marketing package to help sell this skyline defining office tower in Dallas.  The first piece was this “Save the Capital” Foil stamped announcement.

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Foil Stamped Save the Capital Announcement Card by Real Estate Arts

Real Estate Arts’ new brand brochure

Real Estate Arts' new brand brochure

Real Estate Arts' new Brand Brochure - Honest, Passionate, Natural, Fancy, Provacative, Open, Personal, Contemporary

The team at Real Estate Arts is really proud of our work on The Retail @ The World Financial Center. Please tell us what you think.

World Financial Center brochure by REA

Real Estate Arts produces brochure for the Retail at the World Financial Center NYC

Last But Certainly Not Least … Our new REA Business Cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

REA APPROVED!

We’re excited for a new project we’ve jumped into – The act of “REA-APPROVING” the best works of art & design on the street, in the city, and throughout the whole world … by placing our nicely-designed blue sticker near the work and snapping a photo.  We have set up another blog to document our REA APPROVED adventures.  You can check it out here.

In the meantime, keep your eyes peeled for interesting sites you might want to add to our list.  Let us know, and we’ll send a sticker and a photographer out there to capture it.

Real Estate Branding Agency Real Estate Arts launches REA APPROVED to help showcase creative inspiration we unearth during our travels

Real Estate Arts launches REA APPROVED to help showcase creative inspiration we unearth during our travels

Fairfield Metro Center A commitment to a vision, 10 years in the making

By Michael ( G to the G) Goodgold, REA President

Have you ever devoted 10 years of your life to making one thing happen?

In today’s culture of instant gratification, it’s extremely rare to find committed, visionary people who pour time and hard work into a long-term project. I had the privilege of taking a stroll with one of Wittek Development’s Senior Executives, Steve Curtain, around the intensely active development site that is soon to be “Fairfield Metro Center.” I was impressed by his tenacity in the building of this complex.

Michael Goodgold tours Fairfield Metro Center Construction

Michael Goodgold tours Fairfield Metro Center Construction

Michael Goodgold tours Fairfield Metro Center Construction

Lots of activity on the site

During my hour and a half walk of the site, Steve shared many of the challenges that were involved in transforming a large-scale, mixed-use project from renderings to reality.

To start off, the bar was set extremely high for the project.

The center consists of 860,000 square feet of LEED-certified, high performance office space in 4 buildings and is set on top of a brand new train station in Fairfield, CT.  In addition to that, there is 60,000 sf of retail space, a full-service Hilton Hotel, and an 11-acre waterfront nature preserve, complete with walking trails and a boardwalk.

But what’s even more impressive is the vision for the project—the philosophy behind the construction. Building such a huge complex is not just the work of numbers on the balance sheet, but a real, fundamental change in the lives and jobs of people working there.

Steve explained the importance of balance and its relationship to high performance for the employees working at the Fairfield Metro Center.  Being located on a train station allows people to avoid choking gas prices and never-ending traffic on I-95, since they don’t have to use their cars. Steve spoke about getting the retail component right by orchestrating a “smart” tenant mix that empowers people in their day-to-day lives. The nature preserve and walking areas give people a chance to enjoy a balanced lifestyle by giving them the option of exercise and fresh air.  The full-service hotel also adds to the equation by offering a full range of services that high-performing companies require.

Everyone sees the product of this hard work in the beautiful hotel, nature preserve and finished complex –  but only a few truly understand the trials and tribulations the builders first endured before reaching that polished and finished stage. Steve offered me real insight into the challenges the team faced, including pulling through the economic downturn. It taught me that commitment means staying true to that goal through all the ups and downs, being resourceful, and simply never giving up.  And in the end, unflagging commitment leads to success in high-quality products and performance.

Michael Goodgold tours Fairfield Metro Center Construction

The new Fairfield Metro stop becoming a reality. Congrats Wittek team.

The Wittek team was committed to a clearly defined vision, and held tight to it for over 10 years. Yet during the process, Steve never discussed the “success” his firm was sure to reap from their efforts – what was most important for him was the difference this project would make to the community.  He was more concerned with improving the quality of life for each office worker who was located there. My hat is off to Steve and the Wittek team: developers with vision and substance beyond the quick financial score, with a strong sense of commitment that matches their altruistic philosophy.

*****I just added some renderings so that everyone can get a true sense of how special this project is – the construction photos fall short of capturing the vision.

Please see below.

Real Estate Arts chosen to market Fairfield Metro Center with Wittek

Fairfield Metro Center, Fairfield, CT  teams up with Real Estate Branding experts Real Estate Arts to market the project

Fairfield Metro Center Rendering

Fairfield Metro Center Rendering

Real Estate Arts teams up with Wittek to bring this dynamic development to the market

Fairfield Metro Center Rendering