Tag Archives: michael goodgold

REA is proud to have played a part in the “Biggest Office Property Sale in NJ State History” Newport Tower

We believe behind every great project is a great team. So, we are thrilled to have played our part in the success of CBRE and owner Brookfield Properties selling of Newport Tower in Jersey City for a record $377.5 million, the biggest price tag NJ has ever seen for an office property.

While REA has grown into many areas of design and branding over the past decade, one of the lines of business it continues to be passionate about is it’s Investment Sales business. For close to 15 years we have been setting the high water mark on the key marketing tool for selling large real estate assets the Offering Memorandum. While REA’s competitors service this same market, we promise and deliver on a non – standard, non template driven product that exemplifies smart modern design.

Newport Office Tower Offering Memorandum cover by Real Estate Arts

Newport Tower Cover

“We are constantly looking at inspiration from every corner of the design world”

Real Estate Arts Offering Memorandum design Newport Tower

Interior pages

Offering Memorandum Design by Real Estate Arts

Interior Spread

We cherish our long-standing relationships in the Investment Sales community and congratulate CBRE and Brookfield for this breakthrough accomplishment.

Be on the lookout for REA’s new  IPAD product that will roll out in 2012.

Check out the story on NJ.com

Sabre Real Estate: Beyond Real Estate

Sabre Real Estate Brand Element by Real Estate Arts

Sabre's stunning brand element

Real Estate Arts and Sabre Real Estate unveil brand
New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Sabre Real Estate Brand Identity by Real Estate Arts

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity -  by Real Estate Arts

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Sabre Real Estate's new website created by REA

Stunning home page

Sabre Real Estate new website designed by REA

Home page

Sabre Real Estate Website conatct page by REA

Contact Page

Sabre Real Estate Twitter Page - Brand by REA

Sabre Twitter Page

New Photography of Selected Work

Take a few seconds to scroll down and view some new photos of our best work. You won’t be disappointed… We saved the best for last.

Bank of America Plaza – Eastdil Secured hires Real Estate Arts to produce a top shelf marketing package to help sell this skyline defining office tower in Dallas.  The first piece was this “Save the Capital” Foil stamped announcement.

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Foil Stamped Save the Capital Announcement Card by Real Estate Arts

Real Estate Arts’ new brand brochure

Real Estate Arts' new brand brochure

Real Estate Arts' new Brand Brochure - Honest, Passionate, Natural, Fancy, Provacative, Open, Personal, Contemporary

The team at Real Estate Arts is really proud of our work on The Retail @ The World Financial Center. Please tell us what you think.

World Financial Center brochure by REA

Real Estate Arts produces brochure for the Retail at the World Financial Center NYC

Last But Certainly Not Least … Our new REA Business Cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Sedona and Slate Break Ground New Brand Unveiled

By REA President Michael (G to the G ) Goodgold

Real Estate Arts unveils branding at ground breaking for JBG's Sedona and Slate Condos

Real Estate Arts unveils branding at ground breaking for JBG's Sedona and Slate Condos

I have to say, I love a good groundbreaking ceremony. The air is filled with hope and promise; I can feel the development team’s collective excitement –  well deserved after countless meetings, sleepless nights, and three grueling years of nearly no new construction.

You know when I love a ground breaking even more? When the Real Estate Arts team is in charge of the project’s branding and marketing.

In this particular case, we were chosen by one of the smartest (not just because they chose us) and most dynamic developers from the Washington, D.C. area: the JBG Companies. They have a long history of delivering superior projects in the office, residential, hotel and retail development, such as 300 New Jersey Ave in D.C.; Central Place in Arlington; and the Department of Transportation in D.C.

TheReal Estate Arts attends the JBG Companies development team break ground on Sedona and Slate

The JBG Companies development team break ground on Sedona and Slate

The JBG Companies development team break ground on Sedona and Slate

The Real Estate Arts team enjoyed shooting the ground breaking of Sedona and Slate -

Recently, JBG broke ground on a two-building residential project along Clarendon Boulevard in Rosslyn, VA. Formerly called Rosslyn Commons, the development’s name has been changed to Sedona and Slate and will consist of two 14- and 12-story towers that will bring over 450 residential units to the area.  Twenty-five townhouses will also be built as part of the project once construction is completed on the towers.

JBG has not said what the mix of units will be between rental apartments and condos. In past months, the firm has indicated that it is leaning toward rentals, but that one of the two towers might ultimately deliver as condos — market conditions permitting. The project will include a rooftop pool and fitness center, and there will be a plaza between the towers. The residences are expected to be complete in 2012.

“Drawing reference from the facade of the two distinct buildings, we developed brand identities that clearly conveyed their personalities,” REA Creative Director Paul Dunn said.

Check out the Sedona & Slate identity below.  We’re looking forward to getting it fully into the market and creating strong results for JBG.

SEDONA & SLATE brand elements created by Real Estate Arts

SEDONA & SLATE brand elements created by Real Estate Arts