Tag Archives: business

Tipping my Fedora to the Mad Men of Old.

Here’s a re-post from our REA Approved Blog! We thought it’d be worth it to share it here too:

4/6 – It’s hard to escape the frenzy of the new season of Mad Men. The captivating ads are plastered everywhere; the talk around the water cooler about the future of Don Draper is plentiful.  Not to mention retailers like Banana Republic are jumping on the band wagon by showcasing Mad Men inspired fashions in their windows. I have to say, I love it all. The visual style is breathtaking and inspiring and seems to be showing up on my radar everywhere I go.

A few weeks ago I attended a field trip with my son Andrew to the New York Transit Museum in Brooklyn, which ended up being another unexpected time warp back to the 1960′s. The tour of the old subway cars was interesting in itself, but when I looked up to see pristine ads from the period, I was in heaven.  From the 2012 Madmen to those of the 1960′s: I say thank you. You have left an undeniable mark on the advertising business, and a visual style to be cherished, studied and re-examined. -M.G.

REA is proud to have played a part in the “Biggest Office Property Sale in NJ State History” Newport Tower

We believe behind every great project is a great team. So, we are thrilled to have played our part in the success of CBRE and owner Brookfield Properties selling of Newport Tower in Jersey City for a record $377.5 million, the biggest price tag NJ has ever seen for an office property.

While REA has grown into many areas of design and branding over the past decade, one of the lines of business it continues to be passionate about is it’s Investment Sales business. For close to 15 years we have been setting the high water mark on the key marketing tool for selling large real estate assets the Offering Memorandum. While REA’s competitors service this same market, we promise and deliver on a non – standard, non template driven product that exemplifies smart modern design.

Newport Office Tower Offering Memorandum cover by Real Estate Arts

Newport Tower Cover

“We are constantly looking at inspiration from every corner of the design world”

Real Estate Arts Offering Memorandum design Newport Tower

Interior pages

Offering Memorandum Design by Real Estate Arts

Interior Spread

We cherish our long-standing relationships in the Investment Sales community and congratulate CBRE and Brookfield for this breakthrough accomplishment.

Be on the lookout for REA’s new  IPAD product that will roll out in 2012.

Check out the story on NJ.com

Real Estate Arts HAS AN APP FOR THAT!

Here is a press release REA recently sent out, about a new online application we’re developing for the iPad.  What do you think?

Real Estate Arts showcases offering memorandum on the Ipad

taking the "OM" digital

New York, NY, November 4, 2011 — Real Estate Arts Inc, a leading real estate-focused branding and marketing agency based in New York, announced today its commitment to revolutionizing the way commercial property asset and investment sales are marketed.

Real Estate Arts (REA) is well known in the commercial real estate investment sales community for transforming the standard Offering Memorandum package from one of a simple pictorial word document to a fully-branded and highly-designed showcase marketing tool. REA’s work has won numerous awards for its innovative design, but more importantly has helped brokers and owners of the most prestigious properties command the highest prices per square foot in many markets across the US.

REA President Michael Goodgold said, “As the investment sales market comes back, many of our clients are again looking to us to improve the sales and marketing process. The introduction of tablets and especially the iPAD has given marketers like us a real reason to get excited.”

Technology takes the lead in REA’s innovative marketing approach, which allows potential acquirers to experience the property’s assets through the use of an online application.  The tablet opens up new possibilities for the disposition process, blending different types of technology, ranging from video and mapping to interactive informational graphics.  Unlike the foregone era, in which prospective buyers learned about properties only through static printed pages, the tablet provides a dynamic experience, with information that can be constantly updated.  Furthermore, it organizes all property information in one place, so buyers don’t have to jump from various sources—print brochures, websites, or booklets to accomplish their goals.

For the past 15 years, Real Estate Arts has helped owners and their brokers sell some of the most prestigious properties around the world—from luxury hotels and resorts to Class A Office towers and multifamily properties.  Goodgold added that REA continues to work with some of the smartest technology minds that have helped develop name brand applications that most people experience daily.

“From a user standpoint our focus is squarely on the experience of the acquisition professional,” he said.  “Those men and women are constantly looking at deals and want a tool where they can manage the entire process from one easy place.”

Reinventing Real Estate – Keystone Property Group launches new Website

The Keystone Property Group’s new website http://www.kpg.biz which is Phase I for their new brand expression is grounded in a few distinct ideas about how they see themselves, what they believe in and their value in the market.

Keystone Property Group's website by REA

Keystone Property Group's homepage

The Real Estate Arts creative team worked hard with Keystone’s leadership to get at some real ideas about the brand. Not just to look good and say all the “right” things but to clearly define a vision and point of view about themselves for themselves.

Keystone Property Group's Strategy Section by eal Estate Arts

Strategy Section

Reinvention and the idea of Reinventing Real Estate is a strong theme in the work we are doing. The bold typeface and distinctive language starts to point to the confidence in their abilities to get the hard work done and go beyond the expected.

Keystone Property Group's new website by REA

Reinvention Section

About Keystone Property Group  http://www.kpg.biz/index.html
Since 1991, Keystone has been reinventing real estate investment one opportunity at a time.

At the cutting edge of real estate investment and development. They acquire, develop, lease and manage commercial real estate properties, including office, flex and industrial spaces in major markets throughout the US. They operate private equity real estate funds and are responsible for overseeing the management, financing, securitization and disposition of all fund assets on behalf of investors.

Real Estate Arts is proud to partner with Keystone Property Group.

Sedona and Slate: Modern residences with a traditional style

SEDONA & SLATE brand elements created by Real Estate Arts

Inspired Advertising

What REA Produced: Branding, naming, verbal brand, collateral

About the property: In this particular case, REA was chosen by one of the smartest and most dynamic developers from the Washington, D.C. area: the JBG Companies. They have a long history of delivering superior projects in the office, residential, hotel and retail development, such as 300 New Jersey Ave in D.C.; Central Place in Arlington; and the Department of Transportation in D.C.

Recently, JBG broke ground on a two-building residential project along Clarendon Boulevard in Rosslyn, VA. Formerly called Rosslyn Commons, the development’s name has been changed to Sedona and Slate and will consist of two 14- and 12-story towers that will bring over 450 residential units to the area.  Twenty-five townhouses will also be built as part of the project once construction is completed on the towers.

JBG has not said what the mix of units will be between rental apartments and condos. In past months, the firm has indicated that it is leaning toward rentals, but that one of the two towers might ultimately deliver as condos — market conditions permitting. The project will include a rooftop pool and fitness center, and there will be a plaza between the towers. The residences are expected to be complete in 2012.

SEDONA & SLATE brand elements created by Real Estate Arts

The brand essense at work

How REA approached the design process: Following a competitive pitch, REA was asked to develop a strategic approach to marketing communication. The integrated campaign included the naming and brand development for the residential buildings.  REA’s aim was to articulate the overall quality of ‘Modern Living’.  The inspiration for the name Sedona and Slate stemmed from the exterior architecture of the residences.

SEDONA & SLATE website created by Real Estate Arts for JBG Companies

Website and registration page

SEDONA & SLATE Advertising created by Real Estate Arts

Inspired Advertising

Real Estate Arts and JBG team up for Sedona and Slate

Inspired Advertising

Sabre Real Estate: Beyond Real Estate

Sabre Real Estate Brand Element by Real Estate Arts

Sabre's stunning brand element

Real Estate Arts and Sabre Real Estate unveil brand
New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Sabre Real Estate Brand Identity by Real Estate Arts

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity -  by Real Estate Arts

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Sabre Real Estate's new website created by REA

Stunning home page

Sabre Real Estate new website designed by REA

Home page

Sabre Real Estate Website conatct page by REA

Contact Page

Sabre Real Estate Twitter Page - Brand by REA

Sabre Twitter Page

New Photography of Selected Work

Take a few seconds to scroll down and view some new photos of our best work. You won’t be disappointed… We saved the best for last.

Bank of America Plaza – Eastdil Secured hires Real Estate Arts to produce a top shelf marketing package to help sell this skyline defining office tower in Dallas.  The first piece was this “Save the Capital” Foil stamped announcement.

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Eastdil sends Save the Capital Announcement designed by Real Estate Arts

Foil Stamped Save the Capital Announcement Card by Real Estate Arts

Real Estate Arts’ new brand brochure

Real Estate Arts' new brand brochure

Real Estate Arts' new Brand Brochure - Honest, Passionate, Natural, Fancy, Provacative, Open, Personal, Contemporary

The team at Real Estate Arts is really proud of our work on The Retail @ The World Financial Center. Please tell us what you think.

World Financial Center brochure by REA

Real Estate Arts produces brochure for the Retail at the World Financial Center NYC

Last But Certainly Not Least … Our new REA Business Cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

Real Estate Arts reveals it's brand personality with new business cards

The World Financial Center: REA Design Process

REA Director of Design Irasema Rivera called her very first project at REA “a progressive challenge” — in the most positive of terms.  The World Financial Center’s design process — from the initial look and feel to the printed piece — took the creative team about 2 months to complete.  Under Rivera’s guidance, they created a vision that would highlight the three major qualities of this new development: the high-end retail, excellent accessibility, and regrowth of this post 9/11 neighborhood.

Irasema: The retail was envisioned to be high-end, a completely new retail experience for the consumer, different from how they may be experiencing it today.  So we went for a look that would bring in that sense of fashionable, luxurious retail throughout the design.  The second piece was the accessibility–that the WFC would be extremely easy to get to due to the addition of the West Street entrance, as well as the new Fulton Street Transit hub.

Last but not least, there was the neighborhood–an area that was blooming again in the decade following 9/11.  A project like WFC was proof that businesses as well as residents were committed to bringing the neighborhood back, and expanding upon it.  So we focused on images and phrases that would really highlight what the WFC had to offer throughout the day and also at night… from beautiful scenery and a great neighborhood for business, to the dazzling nightlife of clubs and restaurants.

The inspiration for the logo came, in part, from the idea that the WFC was painting a new vision for itself — one that included a curated, considered experience — similar to something one would experience in an art gallery. Since the World Financial Center is near the water, I thought that the brush strokes of a water color painting would work for the logo. I did an initial set of drawings on tracing paper using a wide marker. After about the third one, I knew we had it … but we did another 20-30 just to be certain. Once selected, we scanned the drawing and then converted it to vector outline artwork in Illustrator.

REA is proud to announce our new blog has received just over 1,000 clicks – and the number is growing.  As we learn more about social media and communicating with our  audience, our REA staff members are becoming more involved in writing for the blog, keeping it dynamic with their diverse viewpoints and skillsets.

So keep us in your bookmarks to hear what these talented and passionate people have to say about design, art and branding strategies.

Whether you’re interested in our work & news or you’re hoping to snag some inspiration for your own creativity, we’d love to keep you fascinated.  Even more so, we want to remain in a two-way conversation with you.  Comments and responses from you, our readers, are necessary for this blog to be successful — and we’re always looking to learn something new.

Here’s to a creative learning experience for all of us.

Brand Philosophy – your brand is not your logo

By Michael Goodgold

“Please, Goodgold, build me a great brand!”

Real Estate Arts helps clients build strong and meaningful brands that stand the test of time

"Goodgold please build me a brand"

I can’t even begin to tell you how many times I have heard this. Last week, I heard a similar request: “I want our property to be held in such high regard as the Chrysler Building … or wait, maybe even the GM Building. I want it to be iconic and in high demand. So tell me, Goodgold, what do we have to do?”

I always have a big smile on my face upon hearing this question, because I love the thinking it evokes. It is a fundamental question for any attentive business leader. What does it take to create a great brand? What’s the blueprint?

It’s not an easy question to answer. It’s almost like asking, what’s the formula for creating another Google or Apple? While it’s not easy to recreate that lighting in a bottle, there are some fundamental principles that great brands have in common.

The first step is conceptual: What is the core idea for the brand? Why does your company/property/service exist outside of making money?

Take Nike, for example. Nike’s brand aims to evoke the emotion of competition, winning, and crushing competitors: “Just do it.” That certainly goes beyond running shoes and gym clothes. And Walt Disney isn’t just about cartoons. Their brand is to make people happy. There’s a bigger picture behind these companies’ thought processes: they want to capture an emotion in their audience.

A few more examples: The Marriott wants to make people who are away from home feel like they are among friends. Merck’s brand is to preserve and improve human life.

Every year, we observe the unique DNA of great brands like these, so that I’m always well-prepared to dive into answering my clients’ initial question: “What do we have to do?”

Let’s start with the idea, and the emotion that will guide our audience through their experience with the product.

My clients usually say, “We understand brands in the corporate world … but what about a property?”

I always respond with a loud yes! Your property can be special for more than its architecture (or lack thereof). Your property can even go beyond its location. How you approach the property and filter it through the brand idea can transform people’s experience.

Just take Sanzari’s Glenpointe for example. This is a business complex unlike any other in New Jersey, consisting of two Class A office towers connected by stunning common areas, a hotel convention center, multiple dining facilities, a full service gym, spa, and swimming pool. This creates a dynamic environment that’s not easily duplicated. But what is even more exciting than this list of incredible amenities is the philosophy behind Glenpointe’s owners and key executives. For them, Glenpointe isn’t just about the amenity package—it represents an environment where high performance thrives. A company that chooses to locate an office there exposes its employees to an empowering “ecosystem,” which results in people reaching their professional and personal goals more effectively.

So properties, too, can employ a brand to convey an emotion, capture an audience, become something more than a building or location. The philosophy of Glenpointe is to cultivate a sense of high performance—as well as happiness and well-being—among the people who live, work, and stay there.