A Highlight on Fifth Avenue

REA recently completed a barricade for 693 Fifth Avenue, located in the heart of New York City’s busiest retail avenue.  This is one of multiple projects REA is working on for Thor Equities, a leader in urban real estate development with a focus on retail and mixed-use buildings.

693 Fifth Avenue is comprised of seven floors of retail and two floors of office space, totaling 44,500 square feet.  The building is currently getting a “facelift” with a modernized facade.

The purpose of the 3-story barricade was to grab attention and help Thor find a perfect retail partner for the space.  REA Creative Director Irasema explained that the creative process involved developing a design that was unique compared to most retail barricades — so the design team chose bold text and an eye-catching image.  An emphasis on luxury fashion was also part of the equation, to convey the elegance of Fifth Avenue retail.  REA sets a standard in selling retail space by capitalizing on this luxury retail aspect and pushing a bolder look.

The area welcomes up to 11,000 daily pedestrians to pass the 50 feet of frontage. Visit the 693 Fifth Avenue website for more information.

REA is proud to have played a part in the “Biggest Office Property Sale in NJ State History” Newport Tower

We believe behind every great project is a great team. So, we are thrilled to have played our part in the success of CBRE and owner Brookfield Properties selling of Newport Tower in Jersey City for a record $377.5 million, the biggest price tag NJ has ever seen for an office property.

While REA has grown into many areas of design and branding over the past decade, one of the lines of business it continues to be passionate about is it’s Investment Sales business. For close to 15 years we have been setting the high water mark on the key marketing tool for selling large real estate assets the Offering Memorandum. While REA’s competitors service this same market, we promise and deliver on a non – standard, non template driven product that exemplifies smart modern design.

Newport Tower Cover

“We are constantly looking at inspiration from every corner of the design world”

Interior pages

Interior Spread

We cherish our long-standing relationships in the Investment Sales community and congratulate CBRE and Brookfield for this breakthrough accomplishment.

Be on the lookout for REA’s new  IPAD product that will roll out in 2012.

Check out the story on NJ.com

Reinventing Real Estate – Keystone Property Group launches new Website

The Keystone Property Group’s new website http://www.kpg.biz which is Phase I for their new brand expression is grounded in a few distinct ideas about how they see themselves, what they believe in and their value in the market.

Keystone Property Group's homepage

The Real Estate Arts creative team worked hard with Keystone’s leadership to get at some real ideas about the brand. Not just to look good and say all the “right” things but to clearly define a vision and point of view about themselves for themselves.

Strategy Section

Reinvention and the idea of Reinventing Real Estate is a strong theme in the work we are doing. The bold typeface and distinctive language starts to point to the confidence in their abilities to get the hard work done and go beyond the expected.

Reinvention Section

About Keystone Property Group  http://www.kpg.biz/index.html
Since 1991, Keystone has been reinventing real estate investment one opportunity at a time.

At the cutting edge of real estate investment and development. They acquire, develop, lease and manage commercial real estate properties, including office, flex and industrial spaces in major markets throughout the US. They operate private equity real estate funds and are responsible for overseeing the management, financing, securitization and disposition of all fund assets on behalf of investors.

Real Estate Arts is proud to partner with Keystone Property Group.

350 Madison: Dramatic and Inspiring

350 Madison Advertising campaign

Kensico Properties

What REA Produced: Brand Identity, advertising strategy,  renderings, direct mail, branded specialty items,  website, SEO, E-blast campaign, photography & construction bridge signage

About the Property:

A Dramatic Arrival. A Source of Inspiration. A Powerful Presence.
Entering the main lobby of the newly re-envisioned, revamped 350 Madison Avenue, visitors may expect to experience a powerful, unanticipated vision. The newly completed 30’ high waterfall feature will adds a visual element to the space that immediately captures attention and imposes a striking, memorable experience, while simultaneously comforting the senses with sound and motion. With morning light cascading through the ceiling, and the new aluminum cladding on the facade, the completed renovations allow 350 Madison to re-emerge as a modern, shimmering address with true architectural and experiential distinction.

The UN Headquarters, the Chanin Building, the New York Public Library, Rockefeller Center, Times Square and Radio City Music Hall are among the neighborhood’s paramount attractions.  You’ll also come across some of the world’s finest hotels, including the Waldorf-Astoria and The Roosevelt.  High-end retail such as Saks Fifth Avenue and Brooks Brothers are located nearby.

Real Estate Arts 350 Madison Avenue

Sabre Real Estate: Beyond Real Estate

Sabre's stunning brand element

New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Stunning home page

Home page

Contact Page

Sabre Twitter Page

The Retail at 353 West 14th Street “The Gateway to the Meatpacking District”

Real Estate Arts launches campaign to promote 353 W 14th Street Retail for Aurora Capital

We just completed a project for 353 W. 14th Street, located at the heart of the Meatpacking District.  We created the above identity and a banner that was placed over the store front.  An advertising campaign was also placed in  Hamptons magazine, and you can visit the full 353 W. 14th St website here.

Real Estate Arts launches digital campaign for 353 West 14th Street in Meatpacking – Website Home Page

Advertising for 353 W 14th Street by REA

Hamptons Magazine Ad

 

 

Real Estate Arts designs dynamic retail leasing signage as seen here for 353 W 14th Street in Meat Packing

Real Estate Arts designs dynamic retail leasing signage to announce the available space at the Gateway to the Meatpacking District NYC

Real Estate Arts designs complete integrated campaign including website to promote 353 W 14th Street Retail NYC

353 W. 14th is located just blocks away from well-known restaurants such as Pastis, Google’s NYC Headquarters, Apple, and high-fashion retail such as Alexander McQueen.  Walk west on 14th Street towards the water, and you’ll hit the High Line. Find more photographs below of the lively surrounding area.

Real Estate Arts brings 353 West 14th Street Retail to the masses with this dynamic website

 

REA is proud to announce our new blog has received just over 1,000 clicks – and the number is growing.  As we learn more about social media and communicating with our  audience, our REA staff members are becoming more involved in writing for the blog, keeping it dynamic with their diverse viewpoints and skillsets.

So keep us in your bookmarks to hear what these talented and passionate people have to say about design, art and branding strategies.

Whether you’re interested in our work & news or you’re hoping to snag some inspiration for your own creativity, we’d love to keep you fascinated.  Even more so, we want to remain in a two-way conversation with you.  Comments and responses from you, our readers, are necessary for this blog to be successful — and we’re always looking to learn something new.

Here’s to a creative learning experience for all of us.