Category Archives: Retail

FAO Schwarz

About the location: Central Park, Fifth Avenue Fashion, spectacular art, thriving culture, endless shopping, unbelievable dining and lively nightlife – this is Pure New York City. Amid the whirl of excitement you will find the GM Building, and located at its base the legendary FAO Schwarz store, a timeless beloved destination loved by adults and children alike.  

How REA approached the design & video process: Our challenge was to create a customizable campaign that targeted individual world-class retailers, giving them the ability to envision their brands in the space. While touring the location, we noticed how the FAO Schwarz building exterior mimicked a showcase from the outside—like something you might find in a fine jewelry store. We also discovered that the location was truly unparalleled and a brand would be showcased here like no other. Thus the idea of “the perfect showcase” was born.

Milford Hotel

What REA produced: Video, website, email campaign.

About the retail location:  The Milford retail provides two retail spaces that can be divided – the first with three levels on 44th St; the second with the ground floor on 45th Street.  Every year, $4.9B is spent in Times Square – nearly half of which is retail spending.  This is no surprise, seeing as shoppers and tourists flock to Times Square as the ideal location to find the biggest and the best stores in New York City.

51K people pass by the Milford every day.  The Milford is located in the heart of the Theater District, near restaurant row and the Port Authority Bus Terminal, surrounded by NYC gems like Madison Square Garden, MoMA, Carnegie Hall, the Garment District, and Central Park.

The 1,300-room Milford Hotel itself was once the largest hotel in NYC when it opened in 1928, and remains one of the biggest and most well-known in the city today.

How REA approached the design & video process:  Our design process began simply by standing on the shoulders of the Hotel’s new brand identity.  We then came up with the idea of having each floor convey a different NYC neighborhood.  We infused this youthful and curious energy into the website design and short film we produced.

589 Fifth Avenue

What REA produced: Branding, video, brochure and packaging.

About the retail location: 589 Fifth Avenue is located on the premier southeast corner of Fifth Ave and 48th St. Fifth Avenue is the most prominent stage for retail in New York City – with several hundred thousand shoppers and tourists buying and browsing on a daily basis.

The sheer amount of foot traffic that Fifth Avenue attracts provides countless opportunities for potential customers to see and experience this location.  Fifth Ave is already the stage for the biggest names in retail, including Saks Fifth Avenue, Abercrombie & Fitch, H&M, Aldo, Urban Outfitters, etc.  This is a chance to build a must-see store that is more than just retail—it’s a destination on the world’s most desired avenue.

How REA approached the design & video process: Our approach was a combination of two strong ideas. The first was to encompass the power of Fifth Avenue and its worldwide appeal, which we expressed by “putting you brand center stage.”  The second was to introduce “TH!NK” and challenge potential tenants to consider all the location manifests and provides. The result was a fast-paced, heart-pounding journey into the power of 589 Fifth Avenue.

Real Estate Arts HAS AN APP FOR THAT!

Here is a press release REA recently sent out, about a new online application we’re developing for the iPad.  What do you think?

Real Estate Arts showcases offering memorandum on the Ipad

taking the "OM" digital

New York, NY, November 4, 2011 — Real Estate Arts Inc, a leading real estate-focused branding and marketing agency based in New York, announced today its commitment to revolutionizing the way commercial property asset and investment sales are marketed.

Real Estate Arts (REA) is well known in the commercial real estate investment sales community for transforming the standard Offering Memorandum package from one of a simple pictorial word document to a fully-branded and highly-designed showcase marketing tool. REA’s work has won numerous awards for its innovative design, but more importantly has helped brokers and owners of the most prestigious properties command the highest prices per square foot in many markets across the US.

REA President Michael Goodgold said, “As the investment sales market comes back, many of our clients are again looking to us to improve the sales and marketing process. The introduction of tablets and especially the iPAD has given marketers like us a real reason to get excited.”

Technology takes the lead in REA’s innovative marketing approach, which allows potential acquirers to experience the property’s assets through the use of an online application.  The tablet opens up new possibilities for the disposition process, blending different types of technology, ranging from video and mapping to interactive informational graphics.  Unlike the foregone era, in which prospective buyers learned about properties only through static printed pages, the tablet provides a dynamic experience, with information that can be constantly updated.  Furthermore, it organizes all property information in one place, so buyers don’t have to jump from various sources—print brochures, websites, or booklets to accomplish their goals.

For the past 15 years, Real Estate Arts has helped owners and their brokers sell some of the most prestigious properties around the world—from luxury hotels and resorts to Class A Office towers and multifamily properties.  Goodgold added that REA continues to work with some of the smartest technology minds that have helped develop name brand applications that most people experience daily.

“From a user standpoint our focus is squarely on the experience of the acquisition professional,” he said.  “Those men and women are constantly looking at deals and want a tool where they can manage the entire process from one easy place.”

Sabre Real Estate: Beyond Real Estate

Sabre Real Estate Brand Element by Real Estate Arts

Sabre's stunning brand element

Real Estate Arts and Sabre Real Estate unveil brand
New Sabre Real Estate Brand Identity – Signage by Real Estate Arts

What REA Produced: Idea and strategy for the brand, Identity, verbal identity, website, signage, stationery, collateral

Sabre Real Estate Brand Identity by Real Estate Arts

Brand Elements

 

About Sabre: Sabre Real Estate Group is a full service retail real estate brokerage company with a core focus on tenant and owner representation.  SABRE also offers retail, restaurant and franchise consultation services, investment sales and property management.  SABRE was founded by Jayson Siano formerly of CB Richard Ellis and Kenneth Breslin of Breslin Realty Inc. to adapt to the ever changing industry and stay ahead of the curve.  While the economy right sized the real estate business over the past few years Siano and Breslin decided to change with the times and build a company for the future.

New Sabre Real Estate Verbal Identity -  by Real Estate Arts

New Sabre Real Estate Verbal Identity - by Real Estate Arts

How REA approached the design process: As part of the brand creation, REA developed a proposition focused on service quality. ‘Beyond Real Estate’ helped articulate the company’s commitment to customer service and value, which became an integral aspect of the brand communications.

Sabre Real Estate's new website created by REA

Stunning home page

Sabre Real Estate new website designed by REA

Home page

Sabre Real Estate Website conatct page by REA

Contact Page

Sabre Real Estate Twitter Page - Brand by REA

Sabre Twitter Page

Williamsburg Retail – Bedford Ave and N 4th – Photos of our work

Real Estate Arts partners with Aurora Capital to market this Bedford Ave, Brooklyn new retail development

Real Estate Arts partners with Aurora Capital to market this new 100K SF Williamsburg, Brooklyn retail development

Real Estate Arts design team keeps it raw with edgy design that fits the Williamsburg Vibe

Real Estate Arts design team keeps it real with edgy design that nails the Williamsburg Vibe.

Real Estate Arts designs a retail marketing brochure for the new development "Bedford Avenue and N 4th

Smart design elements guide the reader and help tell the story

Real Estate Arts showcases the 100K retail rendering

Showcasing the exterior rendering

When designing for its clients  Real Estate Arts makes every detail sing

Even the map gets the Real Estate Arts' magic touch

Real Estate Arts designs marketing materials for new retail development in Brooklyn

REA designers believe that the magic is in the details... How can you disagree?

Real Estate Arts design team keeps it raw with edgy design that fits the Williamsburg Vibe

Capturing the Williamsburg Vibe - making that visceral connection

Real Estate Arts designs marketing campaign for Aurora Capital, Jared Epstein for Bedford Avenue NYC

Bold type demands the readers attention and drives the story

Real Estate Arts partners with Aurora Capital to market this Bedford Ave, Brooklyn new retail development

Even the floor plans get the Real Estate Arts code of design love

Real Estate Arts designs a retail marketing brochure for the new development "Bedford Avenue and N 4th

More Floor plan design love

Real Estate Arts design team keeps it raw with edgy design that fits the Williamsburg Vibe

Now it's time for Aurora to lease this great space -Thanks from The REA team

The Retail at The Milford Hotel

The Retail at The Milford Hotel – marketing the space

We’ve got a new video and website we’d like to share – so check it out! REA was chosen by Highgate Holdings to partner with CBRE 24/7 Retail to help promote the iconic Milford Hotel’s retail space on 8th Avenue and 44th Street. The website is pretty fun so we recommend giving it a look! In addition, f you need some inspiration this morning … check out the video we made for the Milford. We’re quite proud of it.

Real Estate Arts produces The Retail at The Milford video and website

The Milford's launch page by Real Estate Arts

The Milford Hotel launches a new concept and brand idea – the Real Estate Arts team brings it to life by introducing the Retail Space with a highly caffeinated website and video. PS – we love this one!

Real Estate Arts produces website and Video for The Milford Retail
Real Estate Arts Produces The Milford website and video to help lease the retail space

The Milford retail captures the energy of Times Square - perfect for today's retailer

Real Estate Arts produces The Milford Website

The Home Page is loaded with unexpected sights and sounds

Real Estate Arts Launches The Milford Website

Capturing the energy at every turn