Category Archives: Mixed Use

Real Estate Arts HAS AN APP FOR THAT!

Here is a press release REA recently sent out, about a new online application we’re developing for the iPad.  What do you think?

Real Estate Arts showcases offering memorandum on the Ipad

taking the "OM" digital

New York, NY, November 4, 2011 — Real Estate Arts Inc, a leading real estate-focused branding and marketing agency based in New York, announced today its commitment to revolutionizing the way commercial property asset and investment sales are marketed.

Real Estate Arts (REA) is well known in the commercial real estate investment sales community for transforming the standard Offering Memorandum package from one of a simple pictorial word document to a fully-branded and highly-designed showcase marketing tool. REA’s work has won numerous awards for its innovative design, but more importantly has helped brokers and owners of the most prestigious properties command the highest prices per square foot in many markets across the US.

REA President Michael Goodgold said, “As the investment sales market comes back, many of our clients are again looking to us to improve the sales and marketing process. The introduction of tablets and especially the iPAD has given marketers like us a real reason to get excited.”

Technology takes the lead in REA’s innovative marketing approach, which allows potential acquirers to experience the property’s assets through the use of an online application.  The tablet opens up new possibilities for the disposition process, blending different types of technology, ranging from video and mapping to interactive informational graphics.  Unlike the foregone era, in which prospective buyers learned about properties only through static printed pages, the tablet provides a dynamic experience, with information that can be constantly updated.  Furthermore, it organizes all property information in one place, so buyers don’t have to jump from various sources—print brochures, websites, or booklets to accomplish their goals.

For the past 15 years, Real Estate Arts has helped owners and their brokers sell some of the most prestigious properties around the world—from luxury hotels and resorts to Class A Office towers and multifamily properties.  Goodgold added that REA continues to work with some of the smartest technology minds that have helped develop name brand applications that most people experience daily.

“From a user standpoint our focus is squarely on the experience of the acquisition professional,” he said.  “Those men and women are constantly looking at deals and want a tool where they can manage the entire process from one easy place.”

Fairfield Metro Center A commitment to a vision, 10 years in the making

By Michael ( G to the G) Goodgold, REA President

Have you ever devoted 10 years of your life to making one thing happen?

In today’s culture of instant gratification, it’s extremely rare to find committed, visionary people who pour time and hard work into a long-term project. I had the privilege of taking a stroll with one of Wittek Development’s Senior Executives, Steve Curtain, around the intensely active development site that is soon to be “Fairfield Metro Center.” I was impressed by his tenacity in the building of this complex.

Michael Goodgold tours Fairfield Metro Center Construction

Michael Goodgold tours Fairfield Metro Center Construction

Michael Goodgold tours Fairfield Metro Center Construction

Lots of activity on the site

During my hour and a half walk of the site, Steve shared many of the challenges that were involved in transforming a large-scale, mixed-use project from renderings to reality.

To start off, the bar was set extremely high for the project.

The center consists of 860,000 square feet of LEED-certified, high performance office space in 4 buildings and is set on top of a brand new train station in Fairfield, CT.  In addition to that, there is 60,000 sf of retail space, a full-service Hilton Hotel, and an 11-acre waterfront nature preserve, complete with walking trails and a boardwalk.

But what’s even more impressive is the vision for the project—the philosophy behind the construction. Building such a huge complex is not just the work of numbers on the balance sheet, but a real, fundamental change in the lives and jobs of people working there.

Steve explained the importance of balance and its relationship to high performance for the employees working at the Fairfield Metro Center.  Being located on a train station allows people to avoid choking gas prices and never-ending traffic on I-95, since they don’t have to use their cars. Steve spoke about getting the retail component right by orchestrating a “smart” tenant mix that empowers people in their day-to-day lives. The nature preserve and walking areas give people a chance to enjoy a balanced lifestyle by giving them the option of exercise and fresh air.  The full-service hotel also adds to the equation by offering a full range of services that high-performing companies require.

Everyone sees the product of this hard work in the beautiful hotel, nature preserve and finished complex –  but only a few truly understand the trials and tribulations the builders first endured before reaching that polished and finished stage. Steve offered me real insight into the challenges the team faced, including pulling through the economic downturn. It taught me that commitment means staying true to that goal through all the ups and downs, being resourceful, and simply never giving up.  And in the end, unflagging commitment leads to success in high-quality products and performance.

Michael Goodgold tours Fairfield Metro Center Construction

The new Fairfield Metro stop becoming a reality. Congrats Wittek team.

The Wittek team was committed to a clearly defined vision, and held tight to it for over 10 years. Yet during the process, Steve never discussed the “success” his firm was sure to reap from their efforts – what was most important for him was the difference this project would make to the community.  He was more concerned with improving the quality of life for each office worker who was located there. My hat is off to Steve and the Wittek team: developers with vision and substance beyond the quick financial score, with a strong sense of commitment that matches their altruistic philosophy.

*****I just added some renderings so that everyone can get a true sense of how special this project is – the construction photos fall short of capturing the vision.

Please see below.

Real Estate Arts chosen to market Fairfield Metro Center with Wittek

Fairfield Metro Center, Fairfield, CT  teams up with Real Estate Branding experts Real Estate Arts to market the project

Fairfield Metro Center Rendering

Fairfield Metro Center Rendering

Real Estate Arts teams up with Wittek to bring this dynamic development to the market

Fairfield Metro Center Rendering